Alfred Griffioen (1972) has a background as a strategic marketer and business development manager. Following a period as a manager with a strategy consultancy, he is now a partner with Alliance experts.He is the author of the books Het Senseo-effect (The Senseo Effect), a practical guide for setting up an alliance, and De Strategieversnelling (The Strategy Accelerator). In February 2011 he published his first book in English: Creating Profit Through Alliances.
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Alfred Griffioen (1972) has a background as a strategic marketer and business development manager. Following a period as a manager with a strategy consultancy, he is now a partner with Alliance experts.